LET’S COLLABORATE
Philippe Trinh
CONTENT CREATOR
Aka Whiskey and Booch-
Storyteller, home cook, foodie, and recipe guru.
I believe in creating culinary experiences that resonate deeply with food enthusiasts. By partnering with me, your brand will be part of a vibrant community that thrives on cultural exploration and a passion for flavorful, innovative cuisine.
Why Partner with Whiskey and Booch?
Authentic Storytelling: I specialize in highlighting the depth and complexity of primarily Asian flavors and dishes. Drawing from my Vietnamese, Lao, and Filipino heritage, I share many of these dishes online, ensuring your products are showcased in the most engaging, authentic, and flavorful contexts.
Engaging Content: "Whiskey" in Whiskey and Booch symbolizes aromatic depth—think licorice, caramel sweetness, and smoky nuances. "Booch" nods to the effervescent spirit of kombucha and fermented foods. These tasty elements, combined with my authentic family recipes and original creations, help me create captivating visuals and stories that will forge memorable connections with your brand.
Community-Centric Approach: My community is a lively gathering of food lovers who crave mouthwatering visuals and engaging culinary stories. By collaborating with me, your brand will be introduced to an audience that values quality, creativity, and authenticity.
What I Offer:
Recipe Development: Tailored, flavorful recipes that highlight your products' best qualities.
Captivating Visuals: High-quality photos and videos that bring your brand to life.
Engaging Stories: Content that tells the story of your brand through the lens of my culinary adventures.
Social Media Promotion: Strategic social media campaigns to boost your brand’s visibility and engagement.
Services / Brand Partnerships:
User Generated Content (UGC)
Paid Collaborations
Organic Posts
Creator Ads
Creative:
Food styling
Photography
Video production / post-production
Recipe development & videos
Sponsored content
Let’s collaborate
Amplify your brand's story and connect authentically with your target audience through captivating visuals and compelling narratives.
Email me: Philippe@northernseekers.com
Partners
Selected partners include Tastemade, The Feed Feed, Hexclad, Dean & Deluca, Amazon Fresh, Cuisinart, Toshiba…
Recent Partners & Collaborations
Click below thumbnails to view content/videos.
Whiskey and Booch by the numbers.
Increase visibility and brand awareness with 100% original food recipes and videos.
Viral posts include my Sriracha Recipe (7.4 million views) and my Tastemade Vietnamese soy eggs (3.4 million views).
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300+ Recipes developed
200+ Published recipes on Whiskey and Booch -
Over 260+ reels on instagram.
900+ Instagram posts, 150+ UGC and Brand collabs / videos.
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101,00+ Followers
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United States: New York, Los Angeles
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Now on Youtube!
500+ Subscribers
Insights
Asian cuisine, an eater’s paradise & niche!
Asian food is the fastest-growing cuisine in the United States.
According to a Euromonitor report, sales of Asian QSR food grew by more than 135% over the last 25 years, and the category has a CAGR of 11.8% forecasted through 2026. Feb 28, 2022.
In the 10 years of Google search trends, Korean, Chinese, and Vietnamese cuisine garnered the top 3 positions, followed by Thai at #7, Japanese at #8, and Indian at #12. All of these categories showed double-to-triple digit growth over the past decade. Foodnavigator.com
Whiskey & Booch audience demographics
Predominantly Asian followers.
55.5% between the ages of 25-44.
52% Women, 48% Men
Most active times: 12pm-6pm
Niche
Asian & Asian fusion food recipes
Watch my Tastemade Instagram reel -here-
Citarella x Whiskey and Booch, Jan 2023Let’s connect.
With social media platforms prioritizing and promoting video content, Whiskey and Booch is focusing on video production,including Instagram and Facebook reels, stories, Youtube shorts, and more.
Whiskey and Booch is multi-channel, with an Instagram profile, a YouTube channel, and also a fully responsive website and blog.
Whether you need organic paid social campaigns for more visibility online and across multiple social platforms, or you are seeking custom photos or videos for your marketing and social media needs, let’s talk!
Email me: philippe@northernseekers.com
Or use the form below to get in touch:
Top asian influencers, Vietnamese recipe developer, asian instagram influencer.
Press
As a home chef, brewmaster, and fermenter I’ve been featured in multiple outlets including magazine and print editorials including Eater New York, Hudson Valley Magazine, Upstater Magazine, The Valley Table, Westchester Magazine, Parade Magazine, Bowl and Plant, Kingstonwire, Chronogram, Daily Freeman, Bobbyberk.com and more!
Featured in:
